{"id":847,"date":"2025-04-04T21:52:17","date_gmt":"2025-04-04T19:52:17","guid":{"rendered":"https:\/\/www.innospira.fr\/?p=847"},"modified":"2025-07-22T20:28:24","modified_gmt":"2025-07-22T18:28:24","slug":"logo-histoire-10-explications-origines","status":"publish","type":"post","link":"https:\/\/www.innospira.fr\/index.php\/2025\/04\/04\/logo-histoire-10-explications-origines\/","title":{"rendered":"Un logo, une histoire ! Les origines de ces logos du quotidien"},"content":{"rendered":"\n<p>Pour chaque logo, une histoire int\u00e9ressante ! Si tu en as marre de les voir tous les jours sans v\u00e9ritablement connaitre leur origine, tu es au bon endroit ! Apr\u00e8s avoir lu cet article, ils n&rsquo;auront plus de secrets pour toi \ud83d\ude0a. Tu trouveras peut-\u00eatre de quoi t&rsquo;inspirer pour <a href=\"https:\/\/www.innospira.fr\/index.php\/2024\/03\/14\/creer-un-logo-avec-ideogram-ai\/\">cr\u00e9er ton propre logo<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-940c0e5a alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1 uagb-toc__collapse uagb-block-79c79e4e      \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tSommaire\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 384 512\"><path d=\"M192 384c-8.188 0-16.38-3.125-22.62-9.375l-160-160c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L192 306.8l137.4-137.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-160 160C208.4 380.9 200.2 384 192 384z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#lacoste-le-crocodile-vert\" class=\"uagb-toc-link__trigger\">Lacoste, le crocodile vert<\/a><li class=\"uagb-toc__list\"><a href=\"#herm\u00e8s-le-logo-qui-conserve-son-histoire\" class=\"uagb-toc-link__trigger\">Herm\u00e8s, le logo qui conserve son histoire<\/a><li class=\"uagb-toc__list\"><a href=\"#la-caisse-d\u00e9pargne-et-l\u00e9cureuil-didy\" class=\"uagb-toc-link__trigger\">La Caisse d&#039;\u00c9pargne et l&#039;\u00e9cureuil Didy<\/a><li class=\"uagb-toc__list\"><a href=\"#la-poste-et-son-oiseau-bleu\" class=\"uagb-toc-link__trigger\">La Poste et son oiseau bleu<\/a><li class=\"uagb-toc__list\"><a href=\"#air-france-mais-o\u00f9-est-pass\u00e9-lhippocampe\" class=\"uagb-toc-link__trigger\">Air France, mais o\u00f9 est pass\u00e9 l&#039;hippocampe ?<\/a><li class=\"uagb-toc__list\"><a href=\"#edf-un-logo-qui-a-\u00e9volu\u00e9-\u00e0-travers-son-histoire\" class=\"uagb-toc-link__trigger\">EDF, un logo qui a \u00e9volu\u00e9 \u00e0 travers son histoire<\/a><li class=\"uagb-toc__list\"><a href=\"#auchan-et-son-petit-rouge-gorge\" class=\"uagb-toc-link__trigger\">Auchan et son petit rouge-gorge<\/a><li class=\"uagb-toc__list\"><a href=\"#citro\u00ebn-et-son-logo-\u00e0-chevrons\" class=\"uagb-toc-link__trigger\">Citro\u00ebn et son logo \u00e0 chevrons<\/a><li class=\"uagb-toc__list\"><a href=\"#shell-un-logo-pour-se-souvenir-de-son-histoire\" class=\"uagb-toc-link__trigger\">Shell, un logo pour se souvenir de son histoire<\/a><li class=\"uagb-toc__list\"><a href=\"#explications-en-vid\u00e9o\" class=\"uagb-toc-link__trigger\">Explications en vid\u00e9o<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#sources-logo-et-histoire\" class=\"uagb-toc-link__trigger\">Sources (logo et histoire)<\/a><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Lacoste, le crocodile vert<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.lacoste.com\/fr\/we-are-lacoste\/rene-lacoste.html\" target=\"_blank\" rel=\"noreferrer noopener\">Ren\u00e9 Lacoste<\/a> \u00e9tait un c\u00e9l\u00e8bre joueur de tennis dans les ann\u00e9es 1920. Surnomm\u00e9 \u00ab\u00a0Le Crocodile\u00a0\u00bb par un journaliste, il \u00e9tait agressif sur le court, et ne l\u00e2chait jamais sa proie ! Sa carri\u00e8re n&rsquo;a pas \u00e9t\u00e9 tr\u00e8s longue, il a ensuite d\u00e9cid\u00e9 de se lancer dans le textile. Un ami lui a dessin\u00e9 un prototype du logo en 1926, qui apparait sur les v\u00eatements d\u00e8s la cr\u00e9ation de la marque en 1933.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c242cd5e3c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0c242cd5e3c\" class=\"wp-block-image aligncenter size-large is-resized has-custom-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/lacoste-1024x1024.webp\" alt=\"Logo de Lacoste de 1933 \u00e0 aujourd'hui\" class=\"wp-image-848\" style=\"border-radius:10px;aspect-ratio:1;object-fit:cover;width:500px\" srcset=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/lacoste-1024x1024.webp 1024w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/lacoste-300x300.webp 300w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/lacoste-150x150.webp 150w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/lacoste-768x768.webp 768w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/lacoste.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ren\u00e9 Lacoste et l&rsquo;\u00e9volution du logo depuis sa cr\u00e9ation<\/figcaption><\/figure>\n\n\n\n<p>Le crocodile symbolise la force et la r\u00e9silience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Herm\u00e8s, le logo qui conserve son histoire<\/h2>\n\n\n\n<p>Le logo d&rsquo;Herm\u00e8s repr\u00e9sente un attelage de chevaux, symbolisant la tradition \u00e9questre de la marque. Fond\u00e9e par <a href=\"https:\/\/www.hermes.com\/fr\/fr\/content\/235056-six-generations-d-artisan\/\">Thierry Herm\u00e8s<\/a> en 1837, elle a commencer par fabriquer des harnais pour chevaux. C&rsquo;est plus tard que la marque \u00e9voluera dans la maroquinerie. M\u00eame si la marque est assez ancienne dans le paysage fran\u00e7ais, le logo a conserv\u00e9 son origine. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/hermes-logo.webp\" alt=\"Logo d'Herm\u00e8s\" class=\"wp-image-852\" style=\"border-radius:10px\" srcset=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/hermes-logo.webp 320w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/hermes-logo-300x300.webp 300w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/hermes-logo-150x150.webp 150w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/figure>\n\n\n\n<p>Tu pensais que le nom Herm\u00e8s provenait de la mythologie grecque ? Moi aussi. Mais ce n&rsquo;est pas \u00e7a \ud83d\ude0a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">La Caisse d&rsquo;\u00c9pargne et l&rsquo;\u00e9cureuil Didy<\/h2>\n\n\n\n<p>Encore une enseigne tr\u00e8s vieille en France, une banque ! Initialement, chaque banque avait son propre logo \/ symbole. C&rsquo;est apr\u00e8s la deuxi\u00e8me guerre mondiale que la Caisse d&rsquo;\u00c9pargne a d\u00e9cid\u00e9 de travailler sur son image. C&rsquo;est le directeur adjoint qui a lanc\u00e9 un concours de contes, ce concours avait l&rsquo;objectif d&rsquo;inciter les gens \u00e0 \u00e9pargner. Ci-dessous le premier prix :<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-06fc5bd3 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-blockquote uagb-block-7ef27a97 uagb-blockquote__skin-border uagb-blockquote__stack-img-none\"><blockquote class=\"uagb-blockquote\"><div class=\"uagb-blockquote__content\">C\u2019est l\u2019histoire de Didy, l\u2019\u00e9cureuil, mascotte d\u2019un prisonnier qui, un jour o\u00f9 lui et ses compagnons d\u2019infortune \u00e9taient particuli\u00e8rement tourment\u00e9s par la faim, envisag\u00e8rent de manger le petit animal\u2026 Ils all\u00e8rent donc d\u00e9busquer Didy dans le ch\u00eane qui lui servait d\u2019abri. Apr\u00e8s avoir pratiqu\u00e9 une ouverture dans le tronc, l\u2019arbre se vida de son contenu : noisettes, biscuits, amandes, mille choses donn\u00e9es \u00e0 Didy que ce ma\u00eetre banquier avait \u00e9pargn\u00e9 \u00e0 l\u2019insu du groupe de prisonniers qui r\u00e9cup\u00e9r\u00e8rent de quoi tenir une semaine et gr\u00e2ce \u00e0 son sens de l\u2019\u00e9pargne, l\u2019\u00e9cureuil e\u00fbt la vie sauve.<\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><cite class=\"uagb-blockquote__author\"><strong>William Bate<\/strong><\/cite><\/div><\/footer><\/blockquote><\/div>\n<\/div><\/div>\n\n\n\n<p>Et c&rsquo;est comme \u00e7a que l&rsquo;\u00e9cureuil est devenu l&#8217;embl\u00e8me de la banque en 1950 ! Le petit animal a toujours accompagn\u00e9 la Caisse d&rsquo;\u00c9pargne par la suite, avec certaines \u00e9volutions.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"353\" src=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/logo_caisse_epargne_ecureuil.webp\" alt=\"\u00c9volution des logos de la Caisse d'\u00c9pargne\" class=\"wp-image-868\" style=\"border-radius:10px\" srcset=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/logo_caisse_epargne_ecureuil.webp 600w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/logo_caisse_epargne_ecureuil-300x177.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">\u00c9volution des logos de la Caisse d&rsquo;\u00c9pargne<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">La Poste et son oiseau bleu<\/h2>\n\n\n\n<p>La Poste a un embl\u00e8me : l&rsquo;oiseau bleu stylis\u00e9. Ce logo a \u00e9t\u00e9 dessin\u00e9 par Guy Georget, ce symbole repr\u00e9sente la mission fondamentale de messager et la forme de fl\u00e8che \u00e9voque la rapidit\u00e9 dans la transmission de l&rsquo;information (courrier). <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En 1960, le premier logo de La poste est cr\u00e9\u00e9. Il a la forme \u00ab d\u2019oiseau-fl\u00e8che \u00bb bleu.<\/li>\n\n\n\n<li>En 1978, simplification du logo pour lui donner une forme plus arrondie.<\/li>\n\n\n\n<li>En 1984, la charte graphique se compl\u00e8te. L&rsquo;oiseau reste pr\u00e9sent, mais on ajoute le nom de l&rsquo;entreprise dans un rectangle jaune avec la police d&rsquo;\u00e9criture \u00ab\u00a0American Typewritter\u00a0\u00bb.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c242cd6b64&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0c242cd6b64\" class=\"wp-block-image aligncenter size-large is-resized has-custom-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/evolution_logo_la_poste-1024x1024.webp\" alt=\"\u00c9volution du logo de La Poste\" class=\"wp-image-869\" style=\"border-radius:10px;width:500px\" srcset=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/evolution_logo_la_poste-1024x1024.webp 1024w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/evolution_logo_la_poste-300x300.webp 300w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/evolution_logo_la_poste-150x150.webp 150w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/evolution_logo_la_poste-768x768.webp 768w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/evolution_logo_la_poste.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00c9volution du logo de La Poste<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Air France, mais o\u00f9 est pass\u00e9 l&rsquo;hippocampe ?<\/h2>\n\n\n\n<p><a href=\"https:\/\/wwws.airfrance.fr\/\">Air France<\/a> a \u00e9t\u00e9 cr\u00e9\u00e9 en 1933, suite \u00e0 des fusions de diverses compagnies. L&#8217;embl\u00e8me a \u00e9t\u00e9 repris d&rsquo;<strong>Air Orient<\/strong> : l&rsquo;hippocampe ail\u00e9, une cr\u00e9ature mythologique, c&rsquo;est devenu le symbole et donc le logo. C&rsquo;est \u00e0 partir de 1976 qu&rsquo;on commence \u00e0 voir les bandes tricolores (bleu, blanc et rouge). Le logo s&rsquo;est ensuite \u00e9pur\u00e9 de plus en plus, jusqu&rsquo;\u00e0 retrouver le logo qu&rsquo;on connait aujourd&rsquo;hui.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c242cd6fb0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0c242cd6fb0\" class=\"wp-block-image aligncenter size-large is-resized has-custom-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/evolution_logo_air_france-1024x1024.webp\" alt=\"\u00c9volution du logo d'Air France\" class=\"wp-image-870\" style=\"border-radius:10px;width:500px\" srcset=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/evolution_logo_air_france-1024x1024.webp 1024w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/evolution_logo_air_france-300x300.webp 300w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/evolution_logo_air_france-150x150.webp 150w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/evolution_logo_air_france-768x768.webp 768w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/03\/evolution_logo_air_france.webp 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00c9volution du logo d&rsquo;Air France<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">EDF, un logo qui a \u00e9volu\u00e9 \u00e0 travers son histoire<\/h2>\n\n\n\n<p>Le logo d\u2019<a href=\"https:\/\/www.edf.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">EDF<\/a> a beaucoup chang\u00e9 depuis son origine, \u00e0 chaque fois pour marquer un tournant. <strong>Au d\u00e9part<\/strong>, un \u00e9clair qui traverse la France.<br>En <strong>1972<\/strong>, le logo est modernis\u00e9, avec une typo plus structur\u00e9, pour se tourner vers la proximit\u00e9 des clients. En <strong>1987<\/strong>, encore un virage avec l\u2019abandon de l\u2019\u00e9clair. Jug\u00e9 trop associ\u00e9 au danger. Le bleu est conserv\u00e9 et on ajoute un peu de rouge pour contraster, qui apporte une chaleur, symbole de l\u2019\u00e9nergie.<\/p>\n\n\n\n<p>Ce logo sera conserv\u00e9 jusqu\u2019en 2005, avec des courbes dynamiques en orange. Pour garder le c\u00f4t\u00e9 chaleur\/\u00e9nergie. Ce symbole exprime aussi la proximit\u00e9, le dynamisme et la diversit\u00e9 des \u00e9nergies. Le \u201ce\u201d minuscule dans le logo rappelle l\u2019\u00e9lectron. On garde le bleu pour le c\u00f4t\u00e9 travail, industrie.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c242cd73d7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0c242cd73d7\" class=\"wp-block-image aligncenter size-full has-custom-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"597\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/04\/evolution_logo_edf.png\" alt=\"Changement de la marque EDF au fil des ann\u00e9es\" class=\"wp-image-872\" style=\"border-radius:10px\" srcset=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/04\/evolution_logo_edf.png 597w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/04\/evolution_logo_edf-300x300.png 300w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/04\/evolution_logo_edf-150x150.png 150w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00c9volution du logo d&rsquo;EDF<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Auchan et son petit rouge-gorge<\/h2>\n\n\n\n<p><a href=\"https:\/\/fr.wikipedia.org\/wiki\/G%C3%A9rard_Mulliez\" target=\"_blank\" rel=\"noreferrer noopener\">G\u00e9rard Mulliez<\/a> cr\u00e9a le 1er magasin Auchan \u00e0 Roubaix, dans le quartier des \u201cHauts Champs\u201d, d\u2019o\u00f9 son nom ! Pour son premier logo, <a href=\"https:\/\/www.auchan.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Auchan<\/a> a choisi un \u00ab\u00a0a\u00a0\u00bb rouge entour\u00e9 d&rsquo;un cercle bleu, assez basique. C&rsquo;est en 1983 o\u00f9 on peut voir un changement radical : un <strong>rouge-gorge<\/strong> est coll\u00e9 au nom de l\u2019enseigne, il en devient le symbole. Il repr\u00e9sente la proximit\u00e9 avec les clients, la convivialit\u00e9 et la simplicit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"372\" src=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/04\/evolution_logo_auchan.png\" alt=\"Auchan, qui n'a pas beaucoup chang\u00e9\" class=\"wp-image-873\" style=\"border-radius:10px\" srcset=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/04\/evolution_logo_auchan.png 684w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/04\/evolution_logo_auchan-300x163.png 300w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><figcaption class=\"wp-element-caption\">L&rsquo;histoire d&rsquo;Auchan n&rsquo;a pas chang\u00e9 son logo<\/figcaption><\/figure>\n\n\n\n<p>Comme tu peux le voir, Auchan est rest\u00e9 dans le m\u00eame th\u00e8me durant toutes ces ann\u00e9es. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Citro\u00ebn et son logo \u00e0 chevrons<\/h2>\n\n\n\n<p>Tu as s\u00fbrement d\u00e9j\u00e0 vu une Citro\u00ebn ! Son nom provient de son cr\u00e9ateur, <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Andr%C3%A9_Citro%C3%ABn\" target=\"_blank\" rel=\"noreferrer noopener\">Andr\u00e9 Citro\u00ebn<\/a>, qui \u00e9tait un ing\u00e9nieur et un pionnier de l&rsquo;industrie automobile. C&rsquo;est en 1900 qu&rsquo;il d\u00e9couvre un proc\u00e9d\u00e9 innovant dans la fabrication d&rsquo;engrenages, avec une denture en forme de <strong>chevrons<\/strong>. Il en a vu un int\u00e9r\u00eat \u00e9norme, il ach\u00e8te donc le brevet pour le transposer \u00e0 l&rsquo;industrie fran\u00e7aise.<\/p>\n\n\n\n<p>En 1919, lorsqu&rsquo;il fonde son entreprise automobile, il choisit naturellement ces doubles chevrons comme logo de la marque.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c242cd7899&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0c242cd7899\" class=\"wp-block-image aligncenter size-full has-custom-border wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"399\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/04\/evolution_logo_citroen.webp\" alt=\"\u00c9volution de Citro\u00ebn\" class=\"wp-image-874\" style=\"border-radius:10px\" srcset=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/04\/evolution_logo_citroen.webp 705w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/04\/evolution_logo_citroen-300x170.webp 300w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00c9volution du logo Citro\u00ebn<\/figcaption><\/figure>\n\n\n\n<p>Ici encore, on voit bien la tendance \u00e0 s&rsquo;\u00e9purer au maximum, pour \u00eatre int\u00e9gr\u00e9 facilement sur l&rsquo;ensemble des supports.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Shell, un logo pour se souvenir de son histoire<\/h2>\n\n\n\n<p>Le nom (qui signifie <em>coquillage <\/em>en anglais) et le logo de <a href=\"https:\/\/www.shell.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shell<\/a> sont li\u00e9s aux origines de la compagnie \u00ab Shell Transport and Trading Company \u00bb. \u00c0 l&rsquo;origine, c\u2019\u00e9tait une soci\u00e9t\u00e9 d&rsquo;import-export baptis\u00e9e \u00ab Samuel &amp; Co. \u00bb. Cette soci\u00e9t\u00e9 des antiquit\u00e9s et des bibelots dont des <strong>coquillages<\/strong> orientaux destin\u00e9s \u00e0 fabriquer de petites bo\u00eetes d\u00e9coratives, tr\u00e8s en vogue \u00e0 l&rsquo;\u00e9poque victorienne.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"372\" src=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/04\/evolution_logo_shell.webp\" alt=\"\u00c9volution de la marque Shell\" class=\"wp-image-875\" style=\"border-radius:10px\" srcset=\"https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/04\/evolution_logo_shell.webp 662w, https:\/\/www.innospira.fr\/wp-content\/uploads\/2025\/04\/evolution_logo_shell-300x169.webp 300w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><figcaption class=\"wp-element-caption\">Histoire de la marque Shell<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Explications en vid\u00e9o<\/h2>\n\n\n\n<p>Ci-dessous la vid\u00e9o pour connaitre l&rsquo;ensemble des 9 histoires en moins de 5 minutes !<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tu connais ces 9 logos \ud83d\udc40... mais pas leur vraie histoire\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/v9VpQTEVSrk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Sources (logo et histoire)<\/h3>\n\n\n\n<p>Si un logo d&rsquo;int\u00e9resse particuli\u00e8rement et que tu veux en savoir davantage sur son histoire, n&rsquo;h\u00e9site pas \u00e0 consulter les sources.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.lacoste.com\/fr\/we-are-lacoste\/rene-lacoste.html\" target=\"_blank\" rel=\"noreferrer noopener\">Ren\u00e9 Lacoste, l&rsquo;homme multiple<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/milesopedia.fr\/guides\/histoire-air-france\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voyage \u00e0 travers le temps, l&rsquo;histoire d&rsquo;Air France<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/archives.edf.com\/actualites\/-\/asset_publisher\/Rg6Ao0MWP9Aw\/content\/l-%C3%A9volution-de-l-identit%C3%A9-visuelle-chez-edf-de-1946-%C3%A0-nos-jours-1\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019\u00e9volution de l\u2019identit\u00e9 visuelle chez EDF de 1946 \u00e0 nos jours<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/yuma-brandthinking.com\/2013\/07\/12\/petit-tour-dans-la-logosphere-4\/\" target=\"_blank\" rel=\"noreferrer noopener\">La Caisse d&rsquo;Epargne et son \u00e9cureuil \u00e9conome<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hermes.com\/fr\/fr\/content\/235056-six-generations-d-artisan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Herm\u00e8s, six g\u00e9n\u00e9rations d&rsquo;artisans<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.lebrandcenter.lapostegroupe.com\/page\/lhistoire-de-la-marque-la-poste\" target=\"_blank\" rel=\"noreferrer noopener\">L&rsquo;histoire de la marque La Poste<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.auchan-retail.com\/fr\/qui-sommes-nous\/\" target=\"_blank\" rel=\"noreferrer noopener\">La fondation Auchan et la vision du groupe<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.citroenorigins.fr\/fr\/evolution-des-logos\" target=\"_blank\" rel=\"noreferrer noopener\">Citro\u00ebn, pourquoi des chevrons ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shell.fr\/a-propos-de-nous\/la-marque-shell.html\">La marque Shell<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour chaque logo, une histoire int\u00e9ressante ! Si tu en as marre de les voir tous les jours sans v\u00e9ritablement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"linkedin_posted":true,"linkedin_posted_date":"2025-10-25 23:54:55","footnotes":""},"categories":[30],"tags":[10],"class_list":["post-847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse-strategie","tag-logo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un logo, une histoire ! Les origines de ces logos du quotidien<\/title>\n<meta name=\"description\" content=\"Un logo, une histoire ! D\u00e9couvre les origines de ces 10 logos que tu croises tous les jours sans vraiment les connaitre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innospira.fr\/index.php\/2025\/04\/04\/logo-histoire-10-explications-origines\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un logo, une histoire ! Les origines de ces logos du quotidien\" \/>\n<meta property=\"og:description\" content=\"Un logo, une histoire ! 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